Reports to: Owner/General Manager

The Online Content Writer is responsible for generating original creative ideas and writing online content while working independently and within a team. In this position the individual will research products, services, technology, or concepts to be documented and written about, so it is easily understood by a broad audience.

Job Functions:
Content Development:
• Create content in the form of articles, blogs and press releases based on the data collected from your research
a. Create a minimum of 3 blogs per month
b. Create a minimum of 3 press releases per month
c. Create a minimum of 3 articles per month

• Create content for social media posts
a. Create a minimum of 8 social media posts per week

• Create content for e-mail marketing newsletters
a. Create a minimum of 3 e-mail newsletters per month

Other Job Functions:
• Carry out research on topics assigned
• Determine the clearest and most logical way to present information for greatest reader comprehension
• Generate original and innovative ideas for content
• Appropriately address specialized topics
• Research and analyze current information (including statistics) and write content based on findings in a legal and ethical manner
• Fact-check any data collected during the research process
• Convert the information acquired into readable, easy-to-understand content tailored to specific audiences
• Revise work based on editorial feedback
• Read project briefs and use them to develop content for assignments
• Review and/or edit content developed by other team members
• Create customer friendly review responses
• Other functions as requested by management

Skills, Knowledge and Abilities Needed:
• Fluent in the English language, especially the rules of syntax, punctuation, and grammar
• Previous experience with marketing focused internet research
• Previous experience developing content for search engine optimization
• Proven experience in writing online content
• A college degree or experience equivalent
• Working knowledge of WordPress, Constant Contact, Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Google Business
• Proficient in the use of Microsoft Office Products (Word, Excel, Powerpoint)
• Excellent time management
• Ability to stick to deadlines
• Good observation skills and a keen attention to detail
• Excellent creativity skills
• Self-starter
• Takes initiative
• Works well independently
• Out of the box thinker
• Creative
• Task Oriented
• Works well with others
• Deadline oriented
• Detail oriented

Requirements:
• Must have own computer
• Must have own internet access
• Ability to work effectively in Microsoft Office systems and applications
• Productive work-at-home capability
• Ability to meet weekly via conference call or Microsoft Teams
• May require face to face meetings, some light travel may be necessary

This is a part-time position. Current workload is expected to be between 5 – 8 hours per week and may grow over time. Compensation is hourly and based on experience.

If interested please email a cover letter, a customized resume and 3 different writing samples (blog, press release, social media posts or online article) to [email protected]

About Strategic Online Marketing (SOM)
SOM is a boutique internet marketing agency based in Central Florida but able to support clients worldwide. SOM specializes in helping clients generate leads through reputation management, website development and content management, search engine optimization, social media marketing, and social media advertising. SOM believes in a combination of independent responsibility and collaborative solutions. You can learn more about us at www.strategiconlinemarketing.net. Also, feel free to connect on LinkedIn with our President and Founder, Wendy Taylor (www.linkedin/wendytaylor.com).

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