Search Engine Marketing (SEM)
Search Engine Marketing, also known as SEM, is a form of internet advertising through paid outlets. Purchasing advertising on search engines is search engine marketing. You may recognize the following terms/phrases:
- Pay Per Click (PPC) – a type of campaign on the search engines, you pay each time somebody clicks on your advertisement
- Cost Per Click (CPC) – how much it will cost you each time somebody clicks on your advertisement
- Paid Search Ads
- Paid Search Advertising
- Cost Per Thousand (CPM) – the cost per thousand impressions
All of these terms are relative to a search engine marketing campaign.
If you are looking to do a paid advertising campaign on Google Adwords, Yahoo! or Bing networks we can help you. We also create and manage paid advertising campaigns for clients on social media sites such as Facebook, Instagram, YouTube and Linkedin. A paid advertising campaign is a great way to “fast track” and get your cash register ringing very quickly if your campaign is set up correctly.
Selecting the proper keywords, geography target and demographic targets is key to having a successful paid advertising campaign. The search engines will gladly take your money, so we encourage business owners to take caution when deciding to embark on a paid advertising campaign on Google AdWords, Facebook, LinkedIn or on any other paid networks.