Richard Mastroberte head shot

Richard’s career began as a Copywriter and Event Manager in New York City. He managed marketing initiatives and ad campaigns utilizing the appeal of music artists to elevate the brand of companies such as General Foods, Maxwell House, and Honda. He developed and executed events like Willie Nelson’s 4th of July Picnic in NY and RollingStone Magazine National Campus Tour that traveled to 50 campuses nationwide.

After moving to Central Florida in 2001, Richard worked for Orlando’s Cox Media Group as Marketing Director, responsible for corporate communication, ad creation, public relations, branding, event marketing, and community/media relations for two radio stations, grossing over $15 million. He managed high-profile music events such as K92’s very successful annual “Acoustic Jam” and “Meeting of the Mouths,” a political event starring journalists and broadcasters Ann Compton, Sean Hannity, and James Carville.

In 2011, Rich began working as Marketing Director for Osceola Heritage Park in Kissimmee, a 200-acre entertainment complex that includes a 10,500-seat arena, 90,000 square foot Events Center, 5,400-seat Stadium and an outdoor festival area for 50,000. The venue does approximately 350 events per year for which Rich was responsible for all event advertising and publicity, including social, web, direct mail, radio, TV, and print. He managed the event ad budget and developed the strategic vision, corporate alliances, and community outreach to increase local, regional, and national visibility.

In January 2023, Rich left Osceola Heritage Park to offer businesses and individuals his creative and strategic marketing expertise. Rich joined the Strategic Online Marketing team in 2023 and provides content and brand strategy, event marketing, copywriting, public relations, creative ad campaigns.